Browsing: @twaweza

In a significant shift in media consumption, newspapers are no longer the primary news source for East Africans. A recent report highlights that in Kenya, Tanzania, and Uganda, radio and TV have emerged as the dominant mediums. While newspapers have lost their former prominence, radio remains the main news source for Tanzanians and Ugandans, followed by TV and word of mouth. In Kenya, TV leads, surpassing both radio and print. Social media is also gaining traction, particularly in Kenya. This transformation reflects broader changes in media consumption patterns across the region.

Economic challenges, particularly inflation and the high cost of living, dominate public concerns across Kenya, Tanzania, and Uganda, according to the Sauti za Wananchi report. The decade-long study reveals that citizens in these East African nations are increasingly worried about their economic futures, with unemployment, food insecurity, and governance issues also ranking high.